by Harnil Oza Why Digital Marketing Is The Best Facebook Twitter Instagram Linkedin Digital Marketing vs. Traditional Marketing Marketing is the act of connecting with customers with a bid to convince them towards buying a product or subscribing to a service. Marketing, in whatever form, is one of the key activities that every business must …
by Matt Ellis Web Design, Web Development, UI and UX: What’s the difference? Facebook Twitter Instagram Linkedin What’s the difference between web design and development? What about Ux and Ui? What do these divisions mean? Why are there so many acronyms?? Don’t tech people want everything to be user friendly!? If you’re new to getting …
by Jessica Malnik How to Set Content Marketing Goals Facebook Twitter Instagram Linkedin Set Content Marketing Goals We’ve all heard the saying, “Content is king.”However, I’d argue this is misleading. Content without context and clear goals is a recipe for disaster. If you are writing content for a business, you need to understand the purpose …
In a perfect world, everyone would open your emails immediately and reply within seconds. Unfortunately, real life has a tendency to get in the way. We recently published a post on email follow ups and provided some great cold email templates for B2B sales reps to use. However, your subject line and email content is only one part of getting someone to open your email and respond — timing is another crucial factor when it comes to getting your email opened. You don’t want to over do it with email follow ups and drive prospects away, at the same time, you need to stay on their radar.
We wanted to get a better understanding of how fast people respond to business messages, and how much less likely you are to receive a reply as the more time goes by. To get our answers, we turned to the Polymail database.
How Your Small Business Can Survive Covid-19 (coronavirus)
There’s no doubt that small businesses will be the hardest hit from the current COVID-19 pandemic. The bigger businesses have a better chance of surviving; however, small businesses tend to live only with a few months of cash flow (at most), so when something as significant as this hits, it can be devastating not only for the small business owner, but also for the employees they support. So, how can small businesses survive the turbulent times coming ahead in 2020? There’s no easy answer; however, here are a few points to start implementing and planning at least for the next three months.
It’s safe to say that this current catastrophe is unlike any other faced by small business owners in the recent past, and it’s certainly intimidating trying to tackle all of the unique issues it presents. Regrettably, the predominant voice we hear hasn’t offered a lot of specific steps to take or advice on how to save our business, let along come out on top.
Below are 6 issues to address with detailed considerations and action items that might make the difference in being able to keep your doors open and calm your employees and customers.
by Garrett Moon What Is Content Marketing? Facebook Twitter Instagram Linkedin No one cares about advertising anymore. Content marketing is king. We skip ads using our DVR, we buy Netflix on demand. We scroll past the ever-increasing number of ads in our Facebook feed. Also, we don’t like ads, and that’s discouraging for those who …
by Betsy McLeod PPC Statistics To Know In 2020 Facebook Twitter Instagram Linkedin PPC Pay per click advertising is one of the best marketing investments you can make in 2020 and beyond. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but they …
Guide to Growth Hacking
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup. If acquiring new customers (and retaining existing ones) is important to your business then you should read this guide.
If customers matter to you, then growth hacking should matter to you. Growth hacking is so misunderstood that there is a desperate need for this post. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of marketing?
What is Growth Hacking
In recent years Growth Hacking has become something of a buzzword, but what does it really mean? And how does it benefit your business?
Rather than a singular strategy, growth hacking refers to a combination of techniques used to grow a business as quickly and cheaply as possible. In other words, the core aim of growth hacking is to generate as many customers as possible for as little money as possible, making it a favorite among bootstrapped and lean startups.
Generally, growth hacking uses non-traditional marketing strategies to gain new customers. Instead of focusing on one marketing discipline, growth hackers work across a variety of skills including SEO, content marketing, social media, and email marketing. The job of a growth hacker is to use ingenious yet affordable strategies to find and keep new customers.
In the words of Sean Ellis, the Godfather of the growth hacking movement and CEO of GrowthHackers, the definition of a growth hacker is as follows:
“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”