SEO will always be the way to move forward. At its most basic, SEO gives you the opportunity to reach your target audience as they are actively searching for information related to your products and services. Without it, you risk losing potential customers to your competitors simply because their website appears higher in search results than yours.users search for specific words and phrases.

If you’re not sure why this matters, just think about how you normally find whatever you are looking for on the first page of Google. Fascinating, right?


SEO makes it easy for your audience to find you when they want information


SEO helps build your reputation, when a client sees you on the first page, they seem to trust you as a reputable company

Web Development


Unlike paid ads, SEO brings home organic traffic, to people who are looking for it


61% of companies use SEO, that means you competition is getting stronger, with an SEO strategy of you own, you can stay in the race

Why is SEO important?


SEO will certainly improve a website’s overall search ability and visibility, but what other real value does it offer? Why is SEO so important?

These 4 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

3. Local - Cape Town SEO Means Increased Engagement & Conversions

Local – Cape Town SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. It would also mean targeting cities as Cape Town, Durban or Johannesburg.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

4. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.


An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and recommended fixes. At Vawda Marketing, we offer FREE SEO Audits for your current website. 

SEO Audit Breakdown – Source

Domain Metrics

  • Responsiveness
  • HTTP:// or HTTPS://
  • Daily volume of organic and paid traffic
  • Backlinks
  • Referring domains
  • Domain Authority
  • Top organic keywords
  • Main organic competitors
  • Structured Data
  • 404 Pages

Page Breakdown

  • Google Trends graph of possible keywords
  • Page authority
  • Linking Root Domains
  • Inbound Links
  • Page Speed
  • ALT Tags
  • Title Tags
  • Meta Descriptions
  • On-page H tag structure
  • Keyword rankings (for targeted keyword on each page)
Competitor Analysis

The final part of the process is to conduct a competitor analysis. I start by choosing the websites top 3 competitors and make a graph containing current keyword rankings for all 4 sites for your main keywords. This way you start to build up a picture of each of your competitor’s strengths and weaknesses, as well as your own.

I would then conduct a breakdown of their sites, making notes on the following subjects:

  • Local SEO – What City are your competitors targeting?
  • On-page structure – Check what page layouts your competitors are using – If they rank higher than you for your chosen keyword consider reformatting your page.
  • Domain & Page Authority – If they rank above you but you think your pages are better optimised, is their domain/page authority noticeably higher than yours?
  • Structured Data – Using Googles Structured Data testing tool you can check what structured data competitors are using, and then think about implementing on your site if you haven’t already.
  • Page Speed – Checking competitors site speed can be a helpful indication of how well coded their site is and can bring up simple errors that you can check your site for.
  • Title tags & Meta data – Check what meta data they’re using and how they’re using it.

Once you’ve done your competitor analysis you’ve got all the information you need to go on to make an awesome SEO strategy. You know your priorities, you’re aware of all site issues and which order to tackle them and you’re aware of quick wins that can give you significant ranking boosts with little effort. If any new ideas come to light, you know where your competitors are at and can check the success of implementing these ideas using the data you’ve collected. By now you should know the site from top to bottom, meaning any strategy ideas have been well thought out and should be quick and easy to implement.

Cape Town SEO

Vawda Marketing is a Digital Marketing Agency. We are based in Cape Town, South Africa.

We offer Web Design, SEO, SEO Audits, Ad Campaigns and Graphic Design.