Growth Hacking

Growth Hacking

Definitive Guide to Growth Hacking

Guide to Growth Hacking
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.

Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.

This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup. If acquiring new customers (and retaining existing ones) is important to your business then you should read this guide.

If customers matter to you, then growth hacking should matter to you. Growth hacking is so misunderstood that there is a desperate need for this post. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of marketing?

Growth Hacking

What Is Growth Hacking?

What is Growth Hacking
In recent years Growth Hacking has become something of a buzzword, but what does it really mean? And how does it benefit your business?

Rather than a singular strategy, growth hacking refers to a combination of techniques used to grow a business as quickly and cheaply as possible. In other words, the core aim of growth hacking is to generate as many customers as possible for as little money as possible, making it a favorite among bootstrapped and lean startups.

Generally, growth hacking uses non-traditional marketing strategies to gain new customers. Instead of focusing on one marketing discipline, growth hackers work across a variety of skills including SEO, content marketing, social media, and email marketing. The job of a growth hacker is to use ingenious yet affordable strategies to find and keep new customers.

In the words of Sean Ellis, the Godfather of the growth hacking movement and CEO of GrowthHackers, the definition of a growth hacker is as follows:

“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”