by Matt Ellis Web Design, Web Development, UI and UX: What’s the difference? Facebook Twitter Instagram Linkedin What’s the difference between web design and development? What about Ux and Ui? What do these divisions mean? Why are there so many acronyms?? Don’t tech people want everything to be user friendly!? If you’re new to getting …
by Jessica Malnik How to Set Content Marketing Goals Facebook Twitter Instagram Linkedin Set Content Marketing Goals We’ve all heard the saying, “Content is king.”However, I’d argue this is misleading. Content without context and clear goals is a recipe for disaster. If you are writing content for a business, you need to understand the purpose …
In a perfect world, everyone would open your emails immediately and reply within seconds. Unfortunately, real life has a tendency to get in the way. We recently published a post on email follow ups and provided some great cold email templates for B2B sales reps to use. However, your subject line and email content is only one part of getting someone to open your email and respond — timing is another crucial factor when it comes to getting your email opened. You don’t want to over do it with email follow ups and drive prospects away, at the same time, you need to stay on their radar.
We wanted to get a better understanding of how fast people respond to business messages, and how much less likely you are to receive a reply as the more time goes by. To get our answers, we turned to the Polymail database.
How Your Small Business Can Survive Covid-19 (coronavirus)
There’s no doubt that small businesses will be the hardest hit from the current COVID-19 pandemic. The bigger businesses have a better chance of surviving; however, small businesses tend to live only with a few months of cash flow (at most), so when something as significant as this hits, it can be devastating not only for the small business owner, but also for the employees they support. So, how can small businesses survive the turbulent times coming ahead in 2020? There’s no easy answer; however, here are a few points to start implementing and planning at least for the next three months.
It’s safe to say that this current catastrophe is unlike any other faced by small business owners in the recent past, and it’s certainly intimidating trying to tackle all of the unique issues it presents. Regrettably, the predominant voice we hear hasn’t offered a lot of specific steps to take or advice on how to save our business, let along come out on top.
Below are 6 issues to address with detailed considerations and action items that might make the difference in being able to keep your doors open and calm your employees and customers.